3 Weeks
UX/UI Design
User Research , UI Design
UX Research / UI Design / Presentation
EnBloom was created to increase access to Black practitioners and Service providers to underrepresented communities. EnBloom curates, personalizes, and streamlines trustworthy holistic information such as alternative medicines and wellness practices while connecting their users to the best practitioner or service provider located closest to the user.
Minorities find it difficult to access information and services pertaining to holistic health because of misinformation and/or unreliable sources as well as a lack of poc representation in the form of doctors, instructors, etc. in the holistic health community. Therefore, minority communities need easier access to reputable information regarding holistic and alternative forms of medicine and treatments in order to allow the community to approach wellness in all aspects (physical, mental, emotional, social, intellectual, and spiritual).
To develop a space for the underrepresented members of the community where they can receive resources, services, and information from a verified source who has a connection (minority) to their community.
Figma, Adobe CC, Norton, Slack
Initial research focused on better understanding user’s needs related to reputable information regarding holistic treatments and alternative medicine in order to allow the community to approach wellness in all aspects.
How do user's find reputable information regarding holistic wellness now?
What is the current knowledge of holistic wellness in underrepresented communities?
What are users current barriers to holistic wellness?
Which features are essential to find Black practitioners and service providers.
I curated a survey which gathered 10 participants to identify current barriers, general knowledge of holistic wellness in underrepresented communities, and main sources of were user's find current holistic wellness information.
My team and I held a series of in-depth interviews were we then conducted on 7 participants to further identify pain points, frustrations, needs, and desires with Holistic Wellness to determine how enBloom could improve this experience.
All participants used a combination of multiple sources to find reputable information regarding holistic wellness
Users value the ability to customize their settings to curate things that fit their preferences
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
Showcasing an article page with reputable resources is key to solidify trust and confidence with the user.
User's want to see more information regarding alternative medicine before fully accepting the treatment.
Showcasing ratings and reviews for practitioners are necessary for user's.
I conducted a Competitive feature analysis to identify competitor's strengths and weaknesses to inform enBloom's features and information structure.
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that emBloom could focus and improve upon.
An affinity map was created to identify the common denominator(pain points) our user's are experiencing and to solidify the Most.Valuable.Product for the user. Click Here to view full affinity map.
-Users want alternative treatment services more accessible for the user and their community.
-Users want to feel safe and comfortable when searching for a practitioner and their services.
-Users need more community engagement that will introduce new holistic methods and treatments.
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
To kick-off the design process, quick sketches helped my team and I get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of booking a service with a practitioner. Click Here to view full user flow.
enBloom's simple information structure makes it easy to navigate and move through tasks.
Rough sketches were done to get our initial thoughts on paper and brainstorm new ideas for specific UI elements.
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Using the feedback and insights gained from research, analysis and sketching, a low-fidelity prototype was created to begin user testing.
A usability study was conducted to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
Unclear how to access practitioner directory
'Exit option" for assessment for users to bypass
After assessment buttons became unclear,
what's the next step?
Use color to differentiate sections and information
Create separate page for services and practitioners
Add repetitiveness to all buttons throughout website
Inspiration was drawn from psychological aspects with a focus on Comfort yet trustful simplicity. The UI design reflects the user's desire to learn and gain confidence while searching for holistic treatments.
Enbloom delivers easy access to black practitioners and service providers to underrepresented communities. Creating an assessment for users to take and recommending services will help guid the users to the correct information and services they're searching for. Showcasing new and reputable information in the form of articles creates a trustful and intuitive experience for the user. Donating and volunteering for enbloom will give users a hands-on experience which can solidify their trust in holistic wellness and alternative medicines.
Home Page and Book a Service Drop Down
Users have an option to take self assessment which will recommend the best services for them.
After choosing service users will be directed to a detailed page of their selected service, once confirmed users will be directed to choose a provider.
After choosing a service provider user will be directed to a profile of the provider to showcase provider bio and reviews.
Users can select date a time that is Available by their service provider. Once date and time is finalized user will be directed to a Thank You page.
"Book a Session" Flow in High Fidelity. Click Here for clickable prototype.
Create a calm, trustful website that is efficient and easy to navigate
Suggests more personalized service recommendations from Assessment
Inform users with reputable information directly from practitioners
Showcase black practitioners closer to underrepresented communities
Gives users more flexibility to learn more about holistic wellness
Provides a source of reputable reviews from real people
