The user interview gives you a more in-depth look into your research. My team and I carefully arranged a series of questions in a specific order to gather as much data as possible, while keeping the conversation open we let the users speak their minds from their personal experiences with nonprofit organizations.

As a group, we were able to conduct 7 interviews, of which 3 were female and 4 male. Their ages ranged from 24–65 years old. Important questions and answers we received are:

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I was tasked to organize an Affinity Map and synthesize the data into common pain points from the user. While synthesizing I noticed multiple paint points and shared them with the team:
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-Users want transparency from the organization, where is the money going and how is it being used?

-Users want to trust the organization they're donating to, and the user wants to feel personable with the nonprofit and its projects.

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Miranda is a common personality that was created to understand the ideal target user. We were able to prioritize the needs of the user as we considered Miranda's needs, experiences, behaviors, and goals throughout the entire design process.

Now that we have a base idea of how might we raise trust and transparency from donor to nonprofit, we conducting a competitive analysis on two well-known sites within the Charity trade associations- Charity Watchdog and Charity Navigator. We drew a feature analysis graph that is common to charity trade associations to understand the common feature the users are already experiencing.